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SpruceStoneHouse

Three-Dimensional Elements That Really Grab Attention

We design advertising presentations that cause viewers to pause their scrolling

Look, here's the deal with advertising presentations in Singapore — most of them blend into one another. Identical templates. Generic visuals repeated. A forgettable impact.

We're changing that. Since 2019, we've been creating 3D elements that stand out because they're tailored to your message. Not sourced from a stock library. Not recycled from another project.

3D element creation process showing detailed modeling work

Why Custom 3D Actually Matters

You've probably sat through presentations where the visuals looked like they came from a 2010 PowerPoint template. We have too. And we started SpruceStoneHouse because we kept seeing businesses with interesting products stuck with boring presentations.

Real Impact

Not just pretty pictures

Custom 3D elements help convey intricate products more quickly. When viewers can see how your product operates from different perspectives, or how components connect, you spend less time describing and more time sealing deals.

Brand Recognition

Stand out naturally

Off-the-shelf graphics make brands blend together. Your 3D elements ought to mirror your brand's character — be it meticulous engineering or imaginative breakthroughs.

Presentation Efficiency

Save actual time

A single high-quality 3D render can substitute five slides of narration. We've observed sales teams halve their pitch time while boosting understanding as visuals carry the heavy load.

Our Process Is Pretty Direct

We’ve polished this through hundreds of projects. No guesswork. No needless complication.

Initial concept sketches and planning for 3D presentation elements Planning Phase
3D modeling and rendering workspace showing detailed creation Creation Phase
1
Initial Discussion

We discuss your requirements. What's the presentation for? Who is the audience? What should be clarified?

2
Concept Validation

We'll share rough concepts so you can preview the direction. Adjustments are easy at this point.

3
Final Production

We develop the refined 3D elements and deliver them in whatever format suits your presentation software.

Technical Details

What goes into producing these components

Most clients don't need the technical details, but some people appreciate understanding what they're paying for. Here's what happens behind the scenes.

Detailed 3D rendering showing technical precision and quality
  • Polygonal Modeling

    We construct objects from the ground up using precise geometric forms. This gives us full control over every detail and keeps file sizes manageable for presentations.

  • Material Rendering

    Achieving realism involves getting materials right — how light interacts with metal versus plastic, and texture details that add believability without overwhelming the eye.

  • Lighting Configuration

    Proper lighting can make or break a 3D element. We place virtual lights to emphasize important features and create depth without appearing artificial.

  • Render Optimization

    Final renders need to look sharp on projectors and screens. We balance image quality with file size so your presentations load quickly and display correctly.

  • Animation Preparation

    Some elements require motion — rotating to reveal different angles, exploding to show assembly, or transitioning between states. We rig models for smooth animation when needed.

How We Got Here

2018

Starting Small

Marina Square location opens

We launched SpruceStoneHouse from a single workstation, convinced that visuals for pitches and presentations could be stronger. Our first client was a manufacturing firm needing product renders for a trade show.

2022

Expanding Capabilities

Animation services added

Clients kept asking if we could make things move. So we invested in animation training and rendering hardware.

2024

Industry Recognition

Major corporate clients

Started collaborating with larger enterprises that required dependable 3D element libraries for their global presentations.

2026

Current Focus

Specialization pays off

Our process has been refined to the point where most projects take 2-3 weeks from brief to delivery.

What Clients Actually Say

Professional client presentation setup showing 3D element integration

We had to explain a complex industrial process to potential investors; SpruceStoneHouse produced 3D animations that made everything crystal clear.

Client professional headshot
Alex Carter

Operations Director, Nordic Engineering Systems

Honestly I hadn't expected 3D elements to have that level of impact. Yet our sales team noted that prospects were actually requesting the presentation files to share internally.

Morgan Reed

Marketing Manager, Pacific Trade Solutions

What We Produce

Four directions — every page outlines the deliverables, common use cases, and our process from brief to final assets.

3D Product Renders

Crisp visuals for campaigns and decks

Studio-quality renders that highlight materials, form, and key features — designed for advertising slides, landing pages, and pitch presentations.

View Product Renders

Explainer Animations

Make complex ideas clearer

Brief 3D animations that demonstrate how something operates, comes together, or moves — perfect for sales teams, investor decks, and web embeds.

View Animations

Presentation Asset Libraries

A reusable visual libraries

A consistent set of 3D elements, perspectives, and variations you can reuse in future presentations — built for speed and brand consistency.

View Asset Packs

3D Mockups and Contextual Scenes

Context conveys the message

Lifestyle scenes and product-in-environment mockups that make your offer feel tangible — tailored for ads, banners, and hero sections.

View Scenes

Ready to Elevate Your Presentations?

Let's discuss your message and how 3D elements could assist