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SpruceStoneHouse

Crafting 3D Elements for Advertising That Truly Stands Out

For years we've been developing 3D assets for advertising presentations that capture attention without shouting. The kind of work that makes your pitch memorable because it looks polished and feels authentic—not because it's loaded with flashy effects.

Many agencies hand you templates and call them custom. We model, texture, and light every element specifically for your brand and message. It takes longer, costs a little more, and delivers results that genuinely help you close deals.

Custom 3D element modeling and texturing work in progress

Bespoke 3D Rendering Aligned with Your Campaign

We don't source assets from stock libraries and make minor adjustments. Every project begins anew with your exact needs in focus.

A logistics firm approached us in February 2026 seeking warehouse visuals for investor pitches. They had first tried another studio—received generic boxes and pallets that resembled every warehouse. By rebuilding everything with their actual equipment specs and branding, their conversion rate improved noticeably in the following quarter.

  • Product visuals that reflect precise dimensions and materials
  • Architectural components scaled accurately for the presentation setting
  • Character modeling when your campaign requires human figures
  • Technical illustrations that clarify intricate mechanisms
  • Environment creation for product placement and context

How We Truly Build These Things

Most clients want to grasp our process before committing. Fair enough. Here's how projects usually unfold, though we tailor to your timeline and complexity.

01

Brief Review

We meet with your marketing colleagues to clarify campaign goals, the intended audience, and technical needs. This typically requires 1-2 sessions depending on the scope.

02

Concept Sketches

Before any software work, we rough out concepts. It saves time by catching early if an idea won't translate well into 3D or won’t fit your presentation style.

03

Modeling Phase

The core construction happens here. We provide weekly WIP renders so you can request changes before we commit too far.

04

Texturing & Lighting

This is where things begin to feel tangible. We align materials with your real products or craft convincing surfaces that reinforce your message without drawing attention away.

05

Rendering

Final outputs in the resolution and format required by your presentation software. We usually deliver layered files so your team can make minor tweaks later.

06

Revisions

Projects include two rounds of revisions. Most clients opt for one. We aren't precious about our work—if something doesn't support your pitch, we fix it.

Key Technical Capabilities That Impact Presentations

Having supported countless advertising campaigns, we've discovered which technical specifications truly influence presentation success. Extremely high polygon counts aren't important if visuals don't read clearly from the presentation distance.

We tailor to the realities of pitches—graphics that render crisply on projectors, load swiftly in PowerPoint or Keynote, and remain solid when clients zoom in during Q&A.

Render Optimization

Assets tuned for rapid loading in presentation apps without compromising visual fidelity in the critical areas.

Format Flexibility

Provided in several formats so your team can deploy assets across various presentation tools and marketing collateral.

Animation Support

When movement is needed, we craft animation sequences that enhance your message without overpowering it.

Revision Architecture

Well-organized files that let you adjust later without a full rebuild, saving costs as campaigns evolve.

Technical rendering setup showing 3D element optimization for presentations
Client portrait
Oliver Bennett
Marketing Director, PropelTech
We had been dropping opportunities to rivals with superior visuals. SpruceStoneHouse redesigned our whole product lineup in 3D for our investor roadshow in March 2025. The impact was instant—investors focused more on our underlying technology rather than struggling to picture what we offered.
PropelTech required visualizations of industrial automation gear that are hard to photograph convincingly. The 3D components enabled them to display internal mechanisms and size comparisons that conventional photography couldn't capture. Their pitch deck grew significantly more persuasive for technical audiences needing insight into how the system fits together.

Want to Elevate Your Advertising Presentations?

We're open to new projects beginning in March 2027. If you have a campaign that needs custom 3D work, let's explore what's achievable within your timeline and budget.

Get in Touch